Amin Arefi; Davood Feiz; Bahar Beishami; Azim Zarei
Abstract
The purpose of this research is identifying the specific characteristics and the logical benefits of hotel Hospital with Halal brand. The research methodology is based on the philosophical interpretation, fundamental orientation, deductive approach and method of doing is qualitatively. The statistical ...
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The purpose of this research is identifying the specific characteristics and the logical benefits of hotel Hospital with Halal brand. The research methodology is based on the philosophical interpretation, fundamental orientation, deductive approach and method of doing is qualitatively. The statistical population in this research was the staff, managers and patients of Gandi Hotel Hospital and Helal Complex of Iran. Sampling was done by judiciary and to extract tangible features and logical benefits with 15 employees and managers and for the extraction of emotional features, 20 patients were interviewed by this hotels hospital. The interview data was analyzed by thematic analysis technique using MAX QDA software. The results of this research are based on the Pyramid brand model which includes 14 tangible features and 67 Logical benefits.
